– Consumer/ FMCG Industry Domain

Consumer Domain / FMCG

Consumer Goods Sector

The consumer goods sector is a category of stocks and companies that relate to items purchased by individuals and households rather than manufacturers and industries. These companies manufacture and sell products intended to be used directly by buyers for their own use and enjoyment. This sector includes companies involved in food production, packaged goods, clothing, beverages, automobiles, and electronics.

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Commercial dynamics of the consumer industry

The consumer goods industry is influenced by many dynamics such as economic considerations, product considerations, and pricing considerations that impact consumer buying choices. Ads, branding, marketing, product variety and technology are the main drivers. Manufacturers, retailers, warehousing and logistics are all part of the consumer goods industry supply chain.