– Functions of Communication

Communication functions

Communication performs many functions, such as informing and raising awareness, educating, persuading, motivating, entertaining, etc. The functions of communication in an organization are to inform, persuade and motivate. Employees need to have effective organizational communication in order to achieve excellent job performance. Communication between management and employee must be effective for a better work culture.

Information Sharing:

Information is the key to progress in any organization. Business communication is communication that promotes a product, service, marketing, or organization; relays information within a company or functions as an official statement of a company. The main objective of communication in management is to convey information – instructions, policies, procedures, decisions, etc., so that the listener hears, reads, understands what is said, approves and accepts the message and reacts as provided by the manager or sender of the communication.

Communication plays an important role in the dissemination of information related to any form of human activity. Communication is the process of exchanging messages, ideas, facts, opinions or feelings. The functions of communication in an organization are to inform, persuade and motivate. Employees need to have effective organizational communication in order to achieve excellent job performance. Communication provides us with information about the environment in which we are placed. This helps shape our opinions, formulate decisions, and in turn make “informed choices” to protect our interests as well as those of the team or organization. Communication is a fundamental mechanism by which group members express their satisfaction and frustration. Communication therefore allows the emotional expression of feelings and the satisfaction of social needs.

Decision making process:

Communication results in the sharing of information, which in turn makes employees informed and therefore productive. Communication provides the information individuals and groups need to make decisions by conveying the data needed to identify and evaluate choices. Thus, communication helps to facilitate decision-making. Decision making is at the heart of the management process. The relationship between communication and decision-making is inseparable since decision-making must be based on information. The decision is the triggering mechanism of communication. The manager is a decision maker. But all decisions are based on providing information to management.

Employee training and development

Staff training is an ongoing process and communication plays an important role in employee orientation and training. The degree of learning depends to a large extent not only on the content of the training, but also on the effectiveness with which information and skills are shared. As we know, knowledge can be constructed through the interaction between learners and peers as well as other sources of information. Therefore, effective communication results in effective teaching and training.

Networking and socializing:

For the well-being of society, nation and organizational culture, it is crucial that we are exposed to different points of view in order to understand and appreciate the need for a plurality of ideas and from a variety of points of view. Communication promotes a sense of unity in society by exposing different social groups to different points of view. It develops the need to share and understand the feelings, emotions, hopes, aspirations and expectations of various groups in a social system.


A motivated individual plays a useful and active role in an organization. Communication promotes motivation by making it clear to employees what they need to do, how well they are doing it, and how they can improve if performance is subpar. Communication motivates and persuades individuals to achieve mutually agreed upon goals. Sharing the success stories of those who overcame difficulties and were able to achieve their goals can do just that. This function of communication, although relevant in all walks of life, is most pronounced in the industry where communication is used and as a motivational tool. The formation of specific goals, feedback on progress toward goals, and reward for desired behavior all drive motivation and require communication.


Another important function of communication is to persuade. It can be to influence us towards a new idea, a new technique or a new product and also to persuade us to buy these products. The manager will probably want to influence or persuade the employee in a way that will help them maintain a favorable relationship. Other motivating goals or objectives of managerial communication can be social exchange, personal advancement, and self-expression. Conversely, the employee also has similar communication goals in an organization. Industrial and corporate houses and advertising agencies, while carrying the messages of new products to potential consumers from afar, have made extensive use of this feature. Various mass communication media are used for this purpose.

Preservation of organizational culture:

Culture is a set of norms, values ​​and principles shared among people in an organization. Communication helps to preserve the culture and heritage of the organization and the company. Through communication, senior management and management share the culture and values ​​of the organization with employees. The transmission of values ​​from top to bottom was done through internal communications, newsletters and town halls as well as written e-mails. In the modern world, various means of mass communication have assumed this function. Effective communication is essential for a positive workplace culture. Transparency in communication is mandatory at all levels for a better understanding of the work and better cohesion between individuals.

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Creation date Wednesday, October 7, 2020 Hits 157519